I'm serious. This isn't clickbait. Those are both possible (and actually become easy) if you can get good at copywriting.
Copywriting isn't like the regular writing they wanted to teach you in school (I think I got a D in high school english btw…)
Copywriting is headlines, hooks, and stories.
It's short, choppy copy crafted to get your attention and KEEP IT.
It's a way of writing that will:
You must learn how people make decisions.
You must uncover the selfish benefit.
You must learn how to tell a great story.
You must write like you talk.
You must use your customer's words, not yours.
You must write short, choppy copy.
You must be specific.
You must nail the headline.
You must back everything up with social proof.
You must address objections upfront.
At the risk of over-selling you on this thing, I promise you'll get at least one new lesson from this handbook.
And in most cases, this will be something you want to print, staple, and keep on your desk so you can reference it every time you write until it becomes second nature.
I was never a math guy, so a few years ago I ditched the spreadsheets and decided to study direct response marketing and learn copywriting. It was the single best decision of my career.
These copywriting lessons have helped me launch products and side projects that standout in crowded markets, sell thousands of copies of books, land features in the New York Times, Forbes, and Harvard Business Review, create podcasts that climb the Apple Podcasts charts, and grow my career from marketing manager to Chief Marketing Officer in four years.
For the first time, I went deep to breakdown the 10 most important copywriting lessons I've learned, and that's why I'm calling them the Laws of Copywriting. You'll get access to my 182 slide deck (you can screenshot and steal every slide) and the 1 hour and 10 minute video I made to walk through it.
And in addition to getting the 10 laws of copywriting, you can also get my 7 email secrets. I made another 40 minute video (and slides) that you can get too. And here I am sharing the exact email scripts and the process I use to write product signup emails, welcome emails, win back emails, referral emails, and more. This is the best way to see some of the laws of copywriting in action (since people usually want examples). But, you can literally just steal my ideas from the deck since you'll get all this content and use it for your own emails. This is a separate offer you can get inside.
Plus, I also created a private podcast feed with both trainings so you can listen on the go with your favorite podcast app (since I figured you might want to get this during a workout or on a drive; you'll get access to a private podcast feed). This is another separate offer you can get inside.
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Hear from marketing professionals who have transformed their copywriting with these laws
As a CEO (3x Startup, 2x multi-million biz owner, 1x IPO), Dave Gerhardt's Laws of Copywriting gave me the confidence to KNOW that I needed to hire a professional to help me. Combining a casual + catchy delivery style with his ability to wield both the magic wand and scientific measuring stick, Dave creates the virtual hand-wave to catch your attention and then follows with a powerful customer creating hand-shake. Easy to recommend… put on repeat and learn; then buy his email content. Enjoy!
Dave's Laws of Copywriting was great! He's taken all the best insights from the classics and distilled them down into a punchy actionable list that I can use to improve my copy tomorrow. It was definitely worth it.
I immediately put the knowledge I learnt from Dave's Laws of Copywriting to work. I wrote a new blog post that incorporated as many of these laws as possible. And the very early results are starting to show. People are sharing and discussing about my blog post on LinkedIn — this has never happened to me before. And the best part, I'm not totally surprised — my old copywriting that didn't incorporate these laws were dull and staid in comparison. I would go as far as to say that this was the best "education purchase" I made all year thus far.
DG's laws of copywriting and email secrets are a must for any marketer! Jam-packed with actionable ideas and specific examples; I've found myself going back to his advice multiple times each week to enhance my copywriting and marketing skills. This is the copywriting resource to keep handy at your desk. PS. you really should make a physical book for this. I'd have it dog eared and on my desk at all times.